About Me, And Caffeine Injection
The story of a bike shop owner turned web developer.
People Buy From People
It's one of my favourite phrases, and I say it to my clients all the time. Before you invest in a new website or marketing campaign, you need to know who you're partnering with.
This page is the story behind my business. It's about my journey, my straightforward philosophy, and why I'm passionate about helping small businesses like yours succeed.
How It All Started
I've been a keen cyclist my whole life, and in 2001 I realised a lifelong goal by opening my own bike shop. Around that time, the internet was really starting to take off. Being a bit of a techie at heart, I’d been coding since I was 15, I knew it was something I wanted to exploit for my business.
But back then, as now, getting an agency involved meant big money. So I did the only thing I could: I taught myself to do it. Before long, I had my own website up and running and had started taking orders online.
It wasn't long before friends who also ran local shops asked if I could help them get online too. And just like that, Caffeine Injection was born.
Reliving my youth, playing Doom on a 1996 PC at the Vintage Gaming Museum, Malaga.
My K.I.S.S. Approach
When I first started building websites, you had to keep them simple because that was the only way. But soon, new technologies arrived that allowed for much more complex designs. Naturally, as it was the latest "greatest" thing, I went that route... and my online orders took a dive.
It took me a while to figure out why, and then it dawned on me: all the fancy effects were just a showcase for how clever I'd become at web design. They didn't drive sales. In fact, they actively got in the way and put customers off.
So I returned to a simple philosophy that I stick to rigidly today: Keep It Simple & Straightforward (K.I.S.S.).
Your website isn't there to win design awards; it's there to sell you, your products, and your services. My approach ensures that's always the number one focus.
Outside of the Pixels
Outside of work, I still love to ride. Both bicycles and, more recently, motorbikes, having got my full licence in early 2025. I'm also a keen paddleboarder and kayaker, although I tend to save those activities for when I'm in Spain, where I live and work remotely for part of the year (near Nerja).
I'm also a huge dog lover. At the time of writing, I have three rescues, and they are all completely nuts! I'm married with two grown-up daughters.
I've always lived my life by one simple rule: Don't regret the things you've done, only regret not doing the things you wanted to do
Bikes and the countryside have always been a feature in my life.
What You Get When You Work With Me
When you employ the services of Caffeine Injection, you get me. While I partner with a small team of trusted freelancers for specialist tasks, you will always deal directly with me.
Unlike staff at many larger agencies, I truly get what it's like to run a small business. I've been doing it myself since I was 18! When you hire me, you're not just getting a web developer; you're tapping into over 20 years of real-world experience. The final result is a more personal, direct, and affordable service.
Think of me not just as your web guy, but as an integral part of your team.
So, That's My Story.
Now, let's talk about yours. If you think we'd be a good fit, I'd love to hear about your project. You can get in touch directly, or take a look at my past work and what my other clients have to say.