News, tips, and insights on web design and digital marketing for small businesses.
The world of websites and digital marketing can be confusing. Here, I share my straightforward advice, thoughts on the latest trends, and practical tips I've learned from over 20 years in the business.
My goal is to help you make sense of it all. Please feel free to have a read, and I hope you find something useful for your own business journey.
Google Analytics 4 is a bloated beast designed for massive global corporations. If you run a small or local business, adding it to your website just gives you headaches, annoying cookie popups, and data you will never use. Here is what to focus on instead.
A few weeks ago I launched ProductDeck; my own ecommerce solution for small businesses. When I made it my focus was on ease of use and SEO. Read more to discover how I totally nailed the SEO bit!
Fed up with complicated email settings or paying monthly fees for services like Microsoft 365? I explain why you should route your professional domain email through a free Gmail account instead, giving you massive storage and zero headaches.
You run a business. You’re out on the tools, dealing with suppliers, and trying to keep clients happy. The absolute last thing you want to do when you get home at 7 PM is sit down and sort a website. So I made it easy for you.
Tired of slow, bloated e-commerce platforms like Shopify or WooCommerce? I was too. So I built ProductDeck. It is a lightning-fast product catalogue that lives right inside your website. Use it as a simple digital brochure or a fully featured ecommerce online store.
Six months ago, I said AI was changing search. Things move fast. SEO is now dead. GEO is the new king. Google Profile is your new best friend, and your website needs to change from a "keyword bucket" to an "authority hub".
I swear I only just took the tinsel down from last year. 2025 has been a blur of political chaos, budget headaches, and hard graft. Here is my "no-BS" review of the year and a look ahead to 2026.
It's quiet out there. But don't panic. Use this downtime to fix the cracks in your marketing. Here are the five things you're likely doing wrong, from faking being a "big corporation" to ignoring your email list, and how to fix them.
If you like my straightforward approach, I'd love to hear about your project. You can also see examples of my work or read what my other clients have to say.