The Caffeine Injection Blog

Six months ago, I said AI was changing search. Things move fast. SEO is now dead. GEO is the new king. Google Profile is your new best friend, and your website needs to change from a "keyword bucket" to an "authority hub".

I swear I only just took the tinsel down from last year. 2025 has been a blur of political chaos, budget headaches, and hard graft. Here is my "no-BS" review of the year and a look ahead to 2026.

It's quiet out there. But don't panic. Use this downtime to fix the cracks in your marketing. Here are the five things you're likely doing wrong, from faking being a "big corporation" to ignoring your email list, and how to fix them.

My no-nonsense £200 monthly marketing package sorts the essentials: a blog post, social media, and Google update. It's a simple, affordable way for small businesses to stay visible online without the faff. Find out how it works.

"How much will it cost?" It's the first question every business owner asks. This post breaks down my new, transparent pricing model for bespoke websites, explaining the simple blocks that make up the final cost. Find out exactly what you get for your investment.

I've always avoided LinkedIn, thinking it was just for corporate types. So why have I finally joined? In short, it's a new place for me to share my helpful, no-BS blog posts with a wider audience. Read on to find out why I caved (and what to expect). And don't worry, I haven't bought a suit!

AI search is changing how we find information, posing a direct threat to generic blog traffic. But this shift creates a golden opportunity for businesses that focus on real-world experience and expert authority. This post explains how to future-proof your blog and stand out in the new age of AI.

Sending a newsletter is pointless if it lands in the spam folder. This guide explains the number one reason why even professional-looking emails get flagged as spam and walks you through the crucial steps of domain authentication that many DIY marketers miss.