News, tips, and insights on web design and digital marketing for small businesses.
The world of websites and digital marketing can be confusing. Here, I share my straightforward advice, thoughts on the latest trends, and practical tips I've learned from over 20 years in the business.
My goal is to help you make sense of it all. Please feel free to have a read, and I hope you find something useful for your own business journey.
I've always avoided LinkedIn, thinking it was just for corporate types. So why have I finally joined? In short, it's a new place for me to share my helpful, no-BS blog posts with a wider audience. Read on to find out why I caved (and what to expect). And don't worry, I haven't bought a suit!
AI search is changing how we find information, posing a direct threat to generic blog traffic. But this shift creates a golden opportunity for businesses that focus on real-world experience and expert authority. This post explains how to future-proof your blog and stand out in the new age of AI.
Sending a newsletter is pointless if it lands in the spam folder. This guide explains the number one reason why even professional-looking emails get flagged as spam and walks you through the crucial steps of domain authentication that many DIY marketers miss.
A cheap website can be the most expensive mistake a business can make. This post explores why investing in a site with a solid SEO foundation from the start is the key to long-term success online.
In a world where everyone is tired of the hard sell, how do you win new customers? The answer is authority. This post explains how to use your website's blog to stop 'selling' and start proving your expertise, building the trust that turns readers into loyal clients.
After weeks of work, your brand-new website is live. It looks professional and you're ready for the inquiries to roll in, but you're met with silence. My latest blog post explains why this happens and what you need to do next.
Am I a web designer, a social media manager, or a content writer? The simple answer is: all of the above. Here’s a simple breakdown of what I do and how it helps your small business thrive online.
I've rebuilt my entire website to prove a point: small businesses need clarity, not clutter. This post explains the thinking behind the new "less is more" design and how it better serves my clients.
If you like my straightforward approach, I'd love to hear about your project. You can also see examples of my work or read what my other clients have to say.