Email marketing burner domains and warm-up
Last updated May 2024
This article includes several Q & A's and covers everything you need to know about using a burner domain for your email marketing and why it's vital to warm it up.
Q: What is a burner domain in email marketing?
A burner domain, in the context of email marketing, is a temporary or disposable domain name used to create separate email addresses for bulk email campaigns. It's separate from your main company domain (e.g., [invalid URL removed]) and acts as a shield to protect your sender reputation.
Q: Why use a burner domain for email marketing?
There are several reasons to use a burner domain for email marketing:
- Protect Your Sender Reputation: Bulk emails, even well-crafted ones, have a higher chance of being flagged as spam. If this happens with your main domain email address, your sender reputation plummets, impacting all your emails, not just marketing campaigns. A burner domain takes the heat, keeping your main domain clean.
- Testing Ground: Burner domains allow you to experiment with different content, subject lines, and sending frequencies without affecting your main domain's reputation.
- Segmentation Savior: You can use burner domains to segment your email list and send targeted campaigns to specific audiences for better engagement and conversion rates.
Q: Why do I need to warm up a new burner domain email address?
Just like a new car needs a break-in period, a new burner domain email address needs a "warm up" before it's ready for heavy lifting. This involves gradually increasing the volume and frequency of emails you send. Here's why it's important:
- Build Trust with Email Providers: Email providers like Gmail and Outlook monitor sending activity. Starting with a low volume and gradually increasing it shows you're a legitimate sender and helps build a positive sender reputation.
- Minimize Spam Risk: A sudden surge of emails from a new domain can be seen as spammy behavior. Warming up helps avoid getting flagged by spam filters.
- Improve Deliverability Rates: Warming up ensures your emails land in inboxes, not spam folders.
Q: How can I warm up a new burner domain email address?
There are two ways to warm up a new burner domain email address:
- Manually: This involves starting with a small number of emails and gradually increasing the volume over time. You should also focus on sending emails to engaged subscribers who have opted-in to receive communications.
- Automated Services: Several online services can automate the warm-up process, gradually increasing email volume and monitoring your domain's health.
By using a burner domain and implementing a proper warm-up strategy, you can ensure your email marketing campaigns are successful and avoid damaging your sender reputation.
Caffeine Injection can purchase and setup a burner domain for you, and also warm it up before commencing any campaigns. Get in touch for more details.