Frequently Asked Questions

If I am producing any digital content for you, like a website, newsletter, or images for social media, etc. I will have asked you for a copy of your logo and any unique icons, etc., in vector format. Read this to understand why I need this.

What is a vector graphic?

A vector graphic is an image created from mathematical equations that define lines and curves. This means the image can be scaled to any size without losing quality. Unlike raster images (like JPEGs and PNGs), which are made up of pixels, vector graphics are resolution-independent.

Why do I need my logo in vector format as a web designer and digital marketing specialist?

A vector format is crucial when you need your logo to be used in various digital contexts, such as websites, social media, or digital marketing materials. Vector graphics ensure that your logo looks sharp and crisp, regardless of the size or resolution it's used at. This is especially important for online applications where images can be displayed on screens with varying resolutions. Sometimes, I need to adjust your logo to suit different applications. This is only possible with a vector format.

What's the difference between a vector graphic and a JPEG/PNG?

JPEGs: These are raster images commonly used for photographs due to their ability to compress large files. However, they can lose quality when scaled or resized.

PNGs: PNGs are also raster images, but they support transparency, making them suitable for images with backgrounds that need to be removed. However, like JPEGs, they can degrade in quality when scaled excessively.

Why isn't a PNG with a transparent background enough?

While a PNG with a transparent background is better than a JPEG for logos, it's still a raster image. This means that if I need to scale the logo significantly, it can become pixelated or blurry. A vector graphic, on the other hand, can be scaled to any size without losing quality.

Why won't JPEGs or PNGs suffice for a company logo for digital use?

Logos are often used in various digital applications, from websites to social media. They need to be versatile and look sharp at different sizes and resolutions. Vector graphics are the ideal format for this, ensuring that your logo maintains its quality and consistency across all platforms.

How can I get my logo in vector format?

The designer who created your logo should be able to provide you with a vector file (usually in AI or EPS format). Additionally, your printer (the person who prints your promotional material) might also have a vector copy.

What if I don't have the logo in vector format?

If you don't have a vector version of your logo, I might be able to recreate it from a high-quality image. However, this process can be time-consuming and may incur additional costs.

Common vector file extensions.

These are the common vector file name extensions. If you have a file called "your-logo-name.xxx", where xxx is one of the extensions listed below, it's likely that is the file I will need.

• AI: Adobe Illustrator file
• EPS: Encapsulated PostScript
• SVG: Scalable Vector Graphics
• PDF: Portable Document Format (can contain vector graphics)
• DXF: Drawing Exchange Format (often used for CAD software)
• CDR: CorelDRAW file
• WMF: Windows Metafile
• EMF: Enhanced Metafile
• SVGZ: Compressed SVG file
• AFDESIGN: Affinity Designer