Project: AutoVIP
The Challenge
AutoVIP is a leading prestige car buying service, dealing with high-end vehicles and a discerning clientele. They needed to maintain their reputation as industry experts and stay top-of-mind with their audience through regular, high-quality content. However, their team is focused on valuing and purchasing vehicles, not on writing articles and running email campaigns.
My Solution
For AutoVIP, I provide a regular monthly content package that establishes their authority and keeps their audience engaged. Each month, I create a cohesive "content engine" designed to attract and inform their target market. The process is simple:
- One Expert Blog Post: I create a well-researched, authoritative blog post relevant to the prestige car market. This is then posted directly to their existing website to build a library of valuable content.
- One Professional Email Newsletter: The blog post is adapted into a high-quality email newsletter, which is then sent to their subscriber list to nurture leads and maintain contact.
- Social Media Promotion: A post is created for their Facebook channel, designed to drive traffic from their social media audience to the new article on their website.
Services Provided
- Content Strategy & Creation
- Blog Writing & Posting
- Email Newsletter Campaigns
- Social Media Promotion