Project: Mexican Things IE
The Challenge
Mexican Things IE are experts in their niche, importing authentic Mexican ingredients for sale across Ireland. While they provide the culinary expertise, they needed a way to consistently engage their audience, showcase their products, and build a community around a love for genuine Mexican food. The challenge was to translate their knowledge into regular, high-quality content without taking time away from running their core business.
My Solution
For this client, I provide a complete monthly content creation and distribution service, proving that through careful research, I can become a valuable content partner in any sector. I take a single recipe provided by the client and turn it into a multi-channel marketing campaign.
The process is a clear-cut monthly cycle: * In-Depth Research & Blog Creation: I take their chosen recipe and conduct thorough research into its history and cultural context. I then write an engaging, in-depth blog post that tells the story behind the dish, positioning the client as an authority. * Email Newsletter: The blog post is repurposed into a visually appealing email newsletter, which is sent to their subscriber list to drive traffic and sales. * Social Media Post: I create a tailored post for their Facebook page, designed to capture attention and direct followers to the full recipe on the website. * Google Business Profile Update: The new content is also shared on their Google Business Profile, keeping their local search presence fresh and active.
The Result
This ongoing project provides Mexican Things IE with a consistent stream of high-quality, engaging content that educates their audience and promotes their products. It demonstrates my ability to take a single piece of core information and expertly distribute it across multiple marketing channels, maximising its value and delivering tangible results for a client in a highly specialised sector.
Services Provided
- Content Strategy & Creation
- Blog & Recipe Writing
- Email Newsletter Management
- Social Media Management
- Google Business Profile Management