Project: SBM Digital
The Challenge
SBM Digital is a highly respected supplier of office technology and a Ricoh Gold Partner. Their challenge was to consistently communicate their expertise and stay top-of-mind with a busy corporate client base. They needed a way to share valuable insights about modern office solutions and new products, but their team was focused on providing excellent sales and support, leaving no time for content creation.
My Solution
I act as SBM Digital's content creation partner, delivering a professional monthly package that establishes their authority in the office technology sector. This allows them to focus on their clients while I handle their content marketing, ensuring their brand remains visible and informative. The monthly process includes:
- One Authoritative Blog Post: I create an in-depth, well-researched article on a topic relevant to modern workplaces, such as document security or new Ricoh technologies. The post builds their reputation as industry experts.
- One Engaging Email Newsletter: The new article is repurposed into a professional email newsletter and sent to their client and prospect list, keeping them informed of the latest trends and solutions.
- Social Media Promotion: The content is promoted via a dedicated post on their social media channels, driving traffic back to their site and reinforcing their brand's message.
Services Provided
- Content Strategy & Creation
- Blog Writing & Posting
- Email Newsletter Campaigns
- Social Media Promotion